Liveramp Holdings AAQS 2024

Was macht Liveramp Holdings?

Leveraging the power of data has become one of the most significant drivers of successful businesses over the past few years. Liveramp Holdings Inc. is one of the companies that has been at the forefront of this revolution. The company has been instrumental in providing innovative data solutions to businesses to help them better understand their customers, and in the process, create more effective marketing and advertising campaigns. Founded in 2009, Liveramp started as a data onboarding platform that allowed businesses to easily connect their offline data with online advertising platforms. However, it has since evolved into a leading provider of identity resolution and data management solutions. The company's core mission is to make data safe and easy to use for everyone. Liveramp's business model revolves around the provision of data solutions that help businesses gain a better understanding of their customers. They offer a suite of tools and services that enable companies to access and use data more effectively. The company's services are divided into two categories: identity resolution solutions and data management solutions. The identity resolution solutions are designed to help businesses connect online and offline customer data to create a complete customer view. This allows companies to provide more personalized experiences to their customers across all touchpoints. Liveramp's identity resolution solutions also help businesses comply with privacy regulations like GDPR and CCPA. The data management solutions, on the other hand, are tailored to help businesses organize, segment, and activate their customer data. This enables them to create more effective marketing and advertising campaigns. Liveramp's data management solutions also help businesses optimize their media buying strategies and measure the success of their campaigns. Liveramp's solutions are used by a wide range of companies, from small businesses to Fortune 500 companies. The company's customers span across various industries, including retail, financial services, healthcare, and automotive. One of Liveramp's significant strengths is its partnerships with leading companies in the industry. The company has established partnerships with over 550 of the world's leading marketing platforms, publishers, and data providers. This has helped Liveramp build a massive Data Sourcing Network, which enables businesses to access high-quality data from trusted sources easily. Liveramp has also been innovative in its approach to data. In recent years, the company has started exploring the use of advanced technologies like artificial intelligence and machine learning to provide more personalized and effective data solutions. For instance, Liveramp's Identity Graph is built on advanced machine learning algorithms that enable businesses to identify and reach their customers across all devices and channels. Overall, Liveramp Holdings Inc. is a leading provider of innovative data solutions that help businesses understand their customers better. Its services have become essential for businesses looking to gain a competitive edge in today's data-driven business landscape. The company's innovative approach to data, coupled with its strong partnerships and customer-centric approach, has made it one of the industry's most successful players. Liveramp Holdings ist eines der beliebtesten Unternehmen auf Eulerpool.com.